How to Find Keywords for eCommerce Sites
Finding the right keywords for eCommerce sites is one of the most important parts of SEO. If you choose the wrong keywords, your products may never show on Google. But if you choose the right keywords, your online store can get free traffic, more clicks, and more sales 😊
If you are new to SEO, first understand What is SEO?
Why Keyword Research Is Important for eCommerce
SEO for smaller online stores is different from blog SEO. Here, people search because they want to buy, not just read.
Good keyword research helps you:
- Show products to the right people
- Rank product and category pages
- Increase organic traffic
- Get more sales without ads
At Topseolinks.com, keyword research is the foundation of every successful eCommerce SEO strategy.
Types of Keywords for eCommerce Sites
Before finding keywords, you must understand the types.
1. Product Keywords
These keywords describe a specific product.
Examples:
- wireless headphones
- leather wallet for men
- running shoes size 9
2. Category Keywords
These keywords describe a group of products.
Examples:
- men’s shoes
- kitchen appliances
- skincare products
3. Buyer Intent Keywords
These keywords show strong buying intention.
Examples:
- buy gaming laptop
- best phone under 30000
- discount sports shoes
Learn more here: finding buyer intent keywords
4. Informational Keywords
These keywords are used before buying.
Examples:
- how to choose running shoes
- best material for winter jacket
Step-by-Step: How to Find Keywords for eCommerce Sites
Now let’s learn the actual process.
Step 1: Start With Your Products and Categories
List all:
- Main categories
- Subcategories
- Products
Example:
| Page Type | Example |
|---|---|
| Category | Men’s Shoes |
| Subcategory | Running Shoes |
| Product | Nike Air Zoom Size 9 |
These will become your primary keywords.
Learn more: What is primary keyword?
Step 2: Use Google Search Suggestions
Go to Google and type your product name.
Google will show:
- Autocomplete suggestions
- Related searches
These are real keywords people are searching for.
This method is free and very powerful.
Step 3: Check “People Also Ask” Box
The “People Also Ask” section shows common buyer questions.
These keywords help you:
- Create FAQ sections
- Improve conversions
- Rank for long-tail searches
Step 4: Use Keyword Research Tools
Keyword tools help you see:
- Search volume
- Competition
- Keyword difficulty
Popular tools:
- Google Keyword Planner
- Ahrefs
- SEMrush
- Ubersuggest
You can start free with Is Google Keyword Planner free?
Step 5: Analyze Competitor Keywords
Check what keywords your competitors are ranking for.
This helps you:
- Find missed opportunities
- Discover profitable keywords
- Improve your strategy
Step 6: Focus on Long-Tail Keywords
Long-tail keywords are longer and more specific.
Examples:
- buy red running shoes for men
- waterproof hiking boots for winter
Benefits:
- Lower competition
- Higher conversion rate
- Easier rankings
Read more: long-tail keywords for SEO
Step 7: Check Keyword Intent Carefully
Never target keywords without understanding intent.
| Keyword | Intent |
|---|---|
| buy iPhone 14 | Transactional |
| iPhone 14 review | Informational |
| best phones under 50000 | Commercial |
Product pages should target transactional keywords.
Learn more: What is keyword intent?
Step 8: Map Keywords to Pages
Each page should have:
- One main keyword
- Supporting keywords
Avoid targeting the same keyword on multiple pages.
This prevents keyword cannibalization.
Step 9: Optimize Product and Category Pages
Use keywords in:
- Page title
- URL
- Headings
- Product descriptions
- Image alt text
This is part of on-page SEO.
Common Keyword Research Mistakes in eCommerce
Avoid these mistakes:
| Mistake | Why It’s Bad |
|---|---|
| Targeting only high-volume keywords | Too competitive |
| Ignoring buyer intent | Low sales |
| Keyword stuffing | Ranking loss |
| No keyword mapping | SEO confusion |
How Topseolinks.com Finds eCommerce Keywords
At Topseolinks.com, we follow a proven eCommerce SEO process:
- Product-level keyword research
- Category keyword optimization
- Buyer intent focus
- Low-competition targeting
- Safe white-hat SEO
This helps online stores grow traffic and sales together, not just rankings.
If you are running an online store, check out ecommerce SEO service.
Keywords for New eCommerce Sites
New stores should target low competition keywords:
- Start with long-tail keywords
- Target niche products
- Avoid very competitive keywords
- Build content slowly
SEO takes time.
Finding keywords for eCommerce sites is not about guessing. It is about understanding buyers and choosing the right keywords they use when shopping online.
When done correctly, core keyword research methods can turn your eCommerce site into a 24/7 sales machine.
And this is exactly what Topseolinks.com helps businesses achieve 🚀
FAQs
How are eCommerce keywords different from blog keywords?
eCommerce keywords focus more on buying intent, while blog keywords focus on information.
Should product pages and category pages have different keywords?
Yes, each page should target its own unique keyword.
Are long-tail keywords good for eCommerce?
Yes, they convert better and are easier to rank.
Can one product page rank for multiple keywords?
Yes, with one primary keyword and multiple secondary keywords.
Do keywords alone guarantee sales?
No, but they bring the right traffic that can convert into sales.
Should I hire an SEO expert for eCommerce keyword research?
If you want faster and safer growth, expert help from Topseolinks.com is highly recommended 😊