TopSEOLinks.com helped a struggling service business recover lost keyword rankings and move high intent keywords from page 3 to page 1 through a focused SEO recovery strategy.

Client Profile:

Client Name: TechCore IT Solutions
Industry: IT Services and Managed IT Support
Business Type: B2B service provider
Company Size: 18 employees with a dedicated sales and support team

Location: Manchester, United Kingdom

Website Type: Service based lead generation website

Target Audience: Small and medium sized businesses, IT managers, operations heads, and founders looking for outsourced IT support and cybersecurity services across the UK

Primary Services:

• Managed IT support
• Cloud infrastructure management
• Cybersecurity solutions
• Business IT consulting

SEO Situation Before TopSEOLinks.com: Keywords ranking between positions 15 and 30, reversing a traffic decline, and inconsistent inbound leads due to intent mismatch and weak internal linking

Engagement Duration: 5 months SEO recovery campaign.

professional penalty recovery help:

• Organic traffic increased by 186% in 5 months
• 22 primary keywords moved from page 2 and 3 to page 1
• Qualified inbound leads increased by 141%

Client Overview

The client is a mid sized IT services company offering managed IT support, cloud solutions, and cybersecurity services to small and medium sized businesses across the UK.

The business operates as an SMB with a lean sales team and relies heavily on organic search for converting traffic into leads. Their website is a service based lead generation website targeting regional and national keywords.

Target Audience: UK based SMB decision makers and IT managers
Service Area: United Kingdom
Website Type: B2B service website

SEO Challenges

Before working with TopSEOLinks.com, the client was facing multiple SEO performance issues that were limiting growth:

• High value keywords stuck on page 2 and page 3 for over a year
• Gradual traffic decline after a website redesign
• Weak internal linking structure
• Content not aligned with search intent
• Declining keyword click through rates despite impressions
• Over reliance on branded traffic

SEO Goals & Objectives

The SEO campaign was built around clear and measurable recovery focused goals:

• Recover lost rankings for commercial intent keywords
• Push page 2 and page 3 keywords to page 1
• Increase organic traffic from non branded searches
• Improve inbound lead quality and volume
• Strengthen long term keyword stability

SEO Strategy & Planning

TopSEOLinks.com started with a deep ranking and visibility audit to identify why keywords were not breaking into page 1.

The strategy included:

• Page level keyword cannibalization analysis
• SERP intent comparison against page 1 competitors
• Content gap and on page relevance scoring
• Internal link flow and crawl depth analysis
• Backlink quality and anchor text distribution review

A keyword recovery roadmap was created, prioritizing keywords ranking between positions 11 and 30 with long-tail keyword targeting.

SEO Implementation

The recovery plan was executed in focused phases to minimize risk and maximize ranking movement.

Technical SEO Improvements

• Fixed index bloat and duplicate URLs
• Improved Core Web Vitals on key service pages
• Optimized crawl paths for priority URLs

optimizing product pages for SEO

• Rewrote titles and meta descriptions for CTR improvement
• Expanded service pages with intent focused sections
• Improved heading structure and keyword placement

Content Optimization

• Updated outdated content with fresh data and examples
• Added comparison and use case sections to match SERP intent
• Strengthened topical relevance across related pages

Internal Linking Strategy

• Built contextual internal links from high authority pages
• Improved anchor text relevance without over optimization

Authority Building

• Earned niche relevant backlinks to priority URLs
• Balanced branded and non branded anchor text

SEO Results & Performance

Within 5 months, the keyword recovery campaign delivered single page optimization results.

Before SEO Recovery

• Average keyword position: 19.4
• Page 1 keywords: 6
• Monthly organic traffic: 2,300 visits
• Monthly inbound leads: 18

After SEO Recovery

• Average keyword position: 8.1
• Page 1 keywords: 28
• Monthly organic traffic: 6,580 visits
• Monthly inbound leads: 44

Key Wins

• 22 keywords moved from page 3 and page 2 to page 1
• 186% increase in organic traffic
• 141% growth in qualified inbound leads
• Ranking stability maintained after recovery

Client Testimonial

“TopSEOLinks.com helped us recover rankings we had struggled with for years. The focus on intent, internal linking, and content quality made a real difference. Our leads are more consistent and more relevant now.”

Operations Manager
UK Based IT Services Company

Key SEO Takeaways

This SEO recovery campaign worked because:

• The focus was on realistic keyword recovery, not shortcuts
• Search intent mismatches were corrected at page level
• Internal linking was used strategically, not randomly
• Authority was built gradually to support ranking stability

This approach is ideal for service businesses, B2B companies, and websites with negative SEO attack recovery despite existing authority.

Want to move your keywords from page 2 or page 3 to page 1?

Get a custom SEO recovery strategy from TopSEOLinks.com
See how TopSEOLinks.com can restore your lost keyword rankings
Request an SEO consultation with TopSEOLinks.com today