+286% Organic Traffic Growth in 8 Months
Shopify SEO traffic growth powered by TopSEOLinks.com
Client Name: NorthPeak Living
Industry: eCommerce Retail
Business Type: Shopify based online store
Primary Products: Home decor, lifestyle accessories, and gift items
Company Size: Mid-sized eCommerce business with an in-house team of 8 including operations, marketing, and customer support
Location: Toronto, Ontario, Canada
Target Market: National customers across Canada and the United States
Website Type: Shopify eCommerce store
Average Monthly Orders (Before SEO): 350-400 orders per month
Primary Traffic Sources (Before SEO): Paid ads, branded search, repeat customers
SEO Services Provided by TopSEOLinks.com: Shopify SEO, Technical SEO, On page optimization, Content SEO, Internal linking optimization, Link building
Campaign Duration: 8 months
Primary SEO Objective: Scale non branded organic traffic and increase revenue from search
Growth Stage: Established eCommerce brand looking to reduce reliance on paid advertising and build long term organic growth
Key SEO Results:
- +286% organic traffic growth
- 41 keywords ranked on Page 1
- +174% increase in organic sales conversions
Client Overview
The client is a mid-sized Shopify-based eCommerce brand operating in the lifestyle and home accessories niche. The business sells directly to consumers through its Shopify store and competes with both local and international online retailers.
The company primarily targets national customers across Canada and the United States, relying on organic search and repeat customers as its main growth channels. Prior to working with TopSEOLinks.com, the store had steady sales from branded traffic but struggled to scale non branded organic visibility.
Business Type: eCommerce store
Platform: Shopify
Target Audience: National and cross border online shoppers
Service Area: Canada and USA
SEO Challenges
Before partnering with TopSEOLinks.com, the Shopify store faced several SEO related issues that limited growth:
- Low organic traffic outside branded keywords
- Product pages not ranking for commercial intent search terms
- Duplicate content issues caused by Shopify URL structures
- Poor internal linking between collections and products
- Thin category page content with no keyword targeting
- Over dependence on paid ads for revenue generation
SEO Goals & Objectives
The client approached TopSEOLinks.com with clear performance focused SEO goals:
- Increase non branded organic traffic to the Shopify store
- Rank product and collection pages on Page 1 for buyer intent keywords
- Improve organic sales and revenue from search traffic
- Strengthen site structure and crawl efficiency
- Reduce dependency on paid advertising over time
SEO Strategy & Planning
TopSEOLinks.com developed a Shopify specific SEO strategy focused on technical optimization, commercial keyword targeting, and scalable content growth.
SEO Audit & Diagnostics
A full Shopify SEO audit was conducted covering technical issues, indexation, URL parameters, duplicate content, site speed, and theme related limitations.
Keyword Research & Mapping
High intent keywords were identified for products, collections, and informational content. Each keyword group was mapped carefully to avoid cannibalization.
Competitor Analysis
Top ranking Shopify and non Shopify competitors were analyzed to understand content depth, backlink profiles, and category page optimization strategies.
SEO Roadmap
A phased roadmap was created to prioritize fixes that would unlock faster organic growth while building long term authority.
SEO Implementation
TopSEOLinks.com executed the Shopify SEO campaign with a focus on sustainable and platform compliant improvements.
Technical SEO Improvements
- Fixed duplicate URL and canonical issues
- Optimized Shopify collection and product URL structures
- Improved Core Web Vitals through theme and image optimization
- Enhanced crawlability with optimized internal links
On Page Optimization
- Optimized product titles, meta descriptions, and headings
- Added keyword focused content to collection pages
- Improved product descriptions for search intent and conversions
- Implemented structured internal linking between products and collections
Content SEO
- Created SEO optimized blog content targeting informational keywords
- Built content hubs to support category and product rankings
- Optimized existing content for better topical relevance
Link Building & Authority Growth
- Earned niche relevant backlinks to category and content pages
- Strengthened domain authority with white hat outreach campaigns
SEO Results & Performance
The Shopify SEO campaign delivered measurable growth within the agreed timeline.
Campaign Duration: 8 months
Organic Traffic Growth
- Monthly organic sessions increased by 286%
- Non branded traffic became the primary acquisition channel
Keyword Rankings
- 41 commercial keywords ranked on Page 1
- 18 product and collection keywords ranked in the top 3 positions
Revenue & Conversions
- Organic sales conversions increased by 174%
- Higher average order value from organic visitors
- Reduced cost per acquisition compared to paid ads
Client Testimonial
“TopSEOLinks.com helped us turn SEO into our most profitable channel. Their understanding of Shopify SEO and eCommerce search intent made a clear difference in both traffic and sales. The growth has been consistent and sustainable.”
Marketing Manager
eCommerce Brand (Canada)
Key SEO Takeaways
This Shopify SEO campaign succeeded because of a platform specific approach rather than generic SEO tactics.
- Shopify technical limitations were handled strategically
- Product and collection pages were optimized for buyer intent
- Content and internal linking supported long term rankings
- SEO was aligned directly with revenue and conversions
This approach works best for Shopify stores looking to scale organic sales without relying heavily on paid advertising.
Get a custom Shopify SEO strategy from TopSEOLinks.com
See how TopSEOLinks.com can grow your eCommerce store with long term, revenue focused SEO. Request an SEO consultation today.